Robyn is a Freelance Creative and Art Director. Having previously worked with clients such as Volkswagen, ABinBev, Sanlam Group, Heineken Company, Unilever, and Coca-Cola company. Robyn is a huge activist for diversity and inclusion, having co-founded the Mental Health Committee at M&C Saatchi Abel Africa. Outside of the 9-5, Robyn is on the board and the Creative Lead of Touch South Africa - an organization focused on enabling young African talent into the creative industry. 2021-2022, Robyn sat on The Loeries Youth Committee, a board of 15 talented creatives under 30 from Africa & the Middle East. Outside of the creative industry Robyn is a volunteer at TEDxCapeTown and leads the Speakers portfolio. She is currently the writer and director of a collection of short films, and aims to be a screenwriter and film director.       



Gumtree. The Life.
Ogilvy Cape Town

Art Direction






Campaign Brief
Create a brand campaign which communicates that Gumtree is an easy and accessible platform where South Africans 
can safely sell and buy goods fast whilst offering great value.
Create a brand personality that shows Gumtree as 'The People’s Champion'.

Campaign Idea
The Life. Now Available on Gumtree.
We want to bring this idea to life by pointing out the fact that the people South Africans aspire to live like, 
have probably used things that were on Gumtree at some point or are now.