Robyn is a Freelance Creative and Art Director. Having previously worked with clients such as Volkswagen, ABinBev, Sanlam Group, Heineken Company, Unilever, and Coca-Cola company. Robyn is a huge activist for diversity and inclusion, having co-founded the Mental Health Committee at M&C Saatchi Abel Africa. Outside of the 9-5, Robyn is on the board and the Creative Lead of Touch South Africa - an organization focused on enabling young African talent into the creative industry. 2021-2022, Robyn sat on The Loeries Youth Committee, a board of 15 talented creatives under 30 from Africa & the Middle East. Outside of the creative industry Robyn is a volunteer at TEDxCapeTown and leads the Speakers portfolio. She is currently the writer and director of a collection of short films, and aims to be a screenwriter and film director.       
Pongracz. I Did It My Way.
Accenture Song

Art Direction

Brand Problem
What sets South African women apart? What makes us different? We do things our own way. Our direct target audience are women who run small businesses online. They’re mostly in the beauty and fashion industry. They’ve made a plan to get ahead in life.

Brand Campaign
Amanda du Pont is successful in the beauty and fashion industry. And happens to be an icon. And she has 4.7 million followers on Instagram. The video and song, Frank Sinatra’s 'I Did it My Way', follow her after a night at the theatre. The style we chose? Gqom, the biggest international dance style at the time. In the song, we changed the rhythm to mimic someone walking somewhere to show they’re going places.