Robyn is a Freelance Creative and Art Director. Having previously worked with clients such as Volkswagen, ABinBev, Sanlam Group, Heineken Company, Unilever, and Coca-Cola company. Robyn is a huge activist for diversity and inclusion, having co-founded the Mental Health Committee at M&C Saatchi Abel Africa. Outside of the 9-5, Robyn is on the board and the Creative Lead of Touch South Africa - an organization focused on enabling young African talent into the creative industry. 2021-2022, Robyn sat on The Loeries Youth Committee, a board of 15 talented creatives under 30 from Africa & the Middle East. Outside of the creative industry Robyn is a volunteer at TEDxCapeTown and leads the Speakers portfolio. She is currently the writer and director of a collection of short films, and aims to be a screenwriter and film director.       



Volkswagen. App Connect.
Ogilvy Cape Town

Art Direction


Brand Idea

Distracted driving accounts for 25% of road deaths*.
When it came to launching Volkswagen’s App-Connect with hands-free messaging feature, we created an ad that does what your phone does. Distracts you.
Using hierarchal typography and weighted font sizes, we mimicked the impulse that leads to so many deaths on the road, to land the all-important message, that the only place your eyes should be is on the road.